The Internet of Things (IoT), virtual reality, and augmented reality are playing a more important role than ever for middle market companies, as this segment of the enterprise is no longer playing catch-up with technology but is instead viewing tech investments as ways to gain a strategic advantage over competitors, according to a Deloitte survey released today.
“IT is becoming less of an administrative or support function, and is gaining an important seat at the table, driving technology adoption, integration, and strategy,” said Stephen Keathley, deputy chief information officer, Deloitte Services LP and national technology leader of Deloitte Growth Enterprise Services.
The survey, which was conducted in June and July 2016, polled 500 executives at US mid-market companies with annual revenues between $100 million and $1 billion. It revealed that 56% of respondents are currently building or have mature deployments for IoT in their business operations.
New technologies play an important role, with nearly 90% of respondents already using some form of virtual or augmented reality in their business, and 42% using demos or interactive tools to help improve employee and customer interactions with products and services.