It is amazing to me how much I have come to rely on Google Maps to get me wherever I need to go. For the most part, I’m guided directly to the destination I’ve entered into my phone…again, for the most part. I’ve been led astray a time or two, cussing Google all the while, explaining to my next appointment that Google sent me on a wild goose chase and apologizing profusely for being late. They inevitably have a story in return, of their last ‘scenic route’ endeavor, and we both have a laugh at my expense and carry on with our engagement. Here’s the thing, had I not known the exact address of my desired destination, or entered that address correctly into the app, there’s no telling were I would have ended. Maybe somewhere in the vicinity, maybe somewhere on the other sided of town, who knows? Time, money, focus…all spent driving in circles, arriving much too late, or maybe not at all.
I can’t help but wonder how many companies do this with their technology spend. They kind of know what they want and where they want to go. They have an app (in this case the right system, network, technology plan, etc.) that will help them get there, but they do not have an exact address for their desired destination. Therefore, one month after the next passes and those plans slip away. Some get followed but are lost when the team gets distracted putting out fires. Some get lost because it was the wrong address to begin with, someone led them down the wrong path. But mostly, companies who find themselves ‘driving around in circles’ with their technology spend simply don’t have a trusted partner to help them find their “exact address”, who will stay by their side … a passenger if you will…until they get to where they want to be. Cheesy, you say? Yes! But true, nonetheless. I hope you have your map for 2017 lined out and that you’ve found the right passengers to travel with, both in life and with your technology spend. If not, we hope you’ll consider reaching out! We love a good road trip and we know exactly how to get you where you want to go!
President and CEO, i2i